I. Overview

GTER.net, founded in 2000, is a vertical portal site dedicated to provide information and services on studying abroad and all sorts of relevant qualification exams. Tens of thousands of Chinese people from all over the world visit its information website and interactive forum every day, and nearly every aspirant who wants to go abroad regards its information on such exams as GRE and TOEFL, on studying in North America, and on visa as a must for their pursuit. Since 2004, GTER has successfully established the framework of what role it should play – a pioneer in information on studying abroad, a cooperative community that shares everything, as well as a trustworthy and professional platform providing all necessary services. In the meantime, it pays increasingly more attention to customer experience, and presents authoritative, systemic, professional and human-centered services to more and more aspirants pursuing advanced education in North America, Europe, Australia and Asia.

Its monthly traffic has been approaching 300,000 since October, 2002, and has arrived at that amount this August. Alexa.com has long applauded the popularity of this site by giving it a five-star average review and a peak 4,000 traffic rank among website around the world. In 2002, GTER was awarded the Most Popular Website among the Best Websites on Studying Abroad by Beijing Youth Daily.

In 2003, GTER launched its annual trademark service “GTER Study Abroad DIY Workshop”, which is designed to provide thorough and individuated services by ways of free courses and interactive teaching. In the past year, it has more than 3,000 VIP members, and the number who participated in the visa courses in Beijing and Shanghai exceeded 1,000. GTER also boasts its GTER Book Series, which has received high opinions from qualification exam takers. Among the series, the first book – GTER Blue Bible for GRE Verbal is the most noteworthy one, for it has been one of the necessities for Chinese GRE takers.

II. Co-operative Partnership

In four years’ development, GTER has made friends with a number of companies and other organizations of the same trade. Abiding by the principle of honesty, sharing and creating the future hand in hand, GTER and these friends have cooperated in harmony, and become long-term partners after many years’ mutual development.

Their advertising and marketing in GTER practically facilitated the partners’ business and profits. The transitions from a one-month trial services into a longest three-year contracts fully demonstrate GTER’s strong ability of resource integration in the study-abroad information industry. In their co-operations, it doesn’t only provide services of releasing information, but also share its understanding of the study-abroad market, a feasible location in market demand segmentation, as well as information on the industry development.

These are some of the representative clients of GTER:
>> Chinese Service Center for Scholarly Exchange (www.cscse.edu.cn)
>> Chivast Education International (www.chivast.com)
>> China Scholarship Council (www.csc-studyabroad.net)
>> Universal Translation & Consultation (www.proftrans.com)
>> China Education Service Centre (www.cesc.com.cn)
>> www.ielts.com.cn
>> New Oriental School
>> www.tol24.com
>> Shanghai Trans-Trans Consulting Co., Ltd (www.trans-trans. com.cn)
>> Be Beyond (http://www.bebeyond.com.cn)
>> Study Overseas Magazine

IV. Detailed Co-operations

GTER is willing to employ multiple co-operation modes, comprehensive and three-dimensional marketing plans, in order to achieve mutual development. Besides all forms of advertisements, it also provides other modes of co-operations, such as customization of marketing popularization. Network popularization requires close attention to new changes, thus any other more effective and flexible co-operative modes are welcome.

>> Planar Advertising
GTER Provides several levels of planar advertisements: the index page, the index pages of sub-sites, channel pages and text pages. As a major informative platform, planar advertisements in web pages are conducive to spread the advertised information effectively and efficiently by attracting the attention of network visitors.

>> Charging Posts in the GTER Forum
GTER website boasts its popularity thanks to its powerful interactive forum. A special ad section in the GTER Forum, which need a prepaid account to post, will serve the need of popularization among the visitors in its forum.

>> Cross-media, Cross-platform Marketing Plans
In order to achieve the best effect in marketing, the partners often need to integrate powers of portal sites, special sites and conventional media. GTER has established partnership with a number of portal sites, special sites and magazines on studying abroad, making it possible for you to enjoy a cross-media, cross-platform marketing plan.

>> Multiple Three-dimensional Marketing Plans
GTER provides more individuated marketing services, including mailing, hot-spot news, theme activities, online chatting with experts, and large-scale lectures.

>>Co-operation in “GTER Study Abroad DIY Workshop”
DIY Workshop is a free-of-charge service platform provides aspirants all sorts of services. In its one-year-long operation, GTER has established firm partnerships with multiple service organization. GTER welcomes any service organizations aiming at studies abroad to co-operate with us, which will surely benefit both parties in a win-win situation.